Jade Kraan

Jade grew up in Montfoort, and although she now lives in Amsterdam, she still regularly visits her family in her hometown. After earning a bachelor’s degree in media and entertainment management in The Hague and a master’s in communication science in Nijmegen, she worked at an online marketing agency and a tech startup, gaining solid experience in B2B marketing.

A conversation with a career coach helped her take the next step. She discovered that advising and research suited her better than campaigns and conversions. However, traditional research firms often lacked the human element she was looking for. She began a more focused search for roles that combined content with connection—and that led her to Viisi. She specifically looked for companies working with Holacracy, and both the structure and culture at Viisi immediately appealed to her. She now works as a consultant.

Jade lives in Amsterdam with her partner and their cat, in a home they bought in 2023. In her free time, she enjoys swimming (preferably outdoors when the weather allows), doing yoga in her living room, and traveling. She previously visited Slovenia, Morocco, and New York. Jade also spent some time living in Antwerp, where she made many international friends. They organize a reunion every year—this year, they’re heading to Norway for hiking and drinks.